Extreme Makeover for Your Business with Annet King, Director of Global Education From tweeting on Twitter to poking on Facebook, the instant information trend is shaping how we do business – and how we get noticed! As the official spokesperson for trade and consumer press for both IDI and dermalogica, Annet King knows how to talk the talk. “It’s all about embracing new media to build the brand of YOU and providing instant communication to your clients while also recognizing valuable, newsworthy topics that tantalize today’s editors! Generating PR isn’t as hard as you may think!” Want to get noticed, build buzz and redefine your service bookings and retail sales? Annet’s bringing her proven PR and social networking strategies to your IDI with Extreme Makeover – For Your Business. Whether you are a business owner, independent contractor, manager or employee, hair, skin or massage therapist generating PR and using Social Media is critical for survival in today’s market place. What Annet will share: Major consumer trends that are impacting our industry and how you can embrace them to help grow your business How to use new media like YouTube, Yelp, facebook and Twitter Steps for gaining powerful PR for your business